Guardforce Cash Solutions Security (Thailand) Company Limited (GFCS), Thailand's leading provider of cash logistics and management services, officially unveiled its refreshed brand identity at the “Beyond Cash” event held in Bangkok on July 25, 2025. This milestone marks a pivotal step in the company’s evolution, reflecting its expanded vision to deliver innovative, technology-driven solutions that go beyond traditional cash logistics.
The rebranding reinforces GFCS’s commitment to meeting the evolving needs of businesses and consumers in a digital-first economy by embracing innovative, technology-driven solutions. This transformation positions GFCS as a strategic partner for companies seeking efficient, secure, and sustainable asset management services. As a core subsidiary of Guardforce AI Co., Limited (Nasdaq: GFAI/GFAIW), GFCS’s rebrand reflects its alignment with the Guardforce AI’s broader vision to build AI-powered service infrastructure that supports a rapidly changing market while continuing to uphold its legacy of trust and operational excellence.
Key Highlights of the Rebranding
1. Expanded Capabilities
GFCS is evolving from a traditional cash-in-transit (CIT) provider to a comprehensive asset management and AI-driven solutions partner, focused on three transformative directions:
Beyond Just Cash: Expanding asset management capabilities to include high-value assets such as jewelry, electronics, and sensitive documents, alongside traditional currency.
Beyond Logistics: Delivering end-to-end solutions, including closed-loop smart cash management, advanced retail analytics, and AI-powered asset management tools.
Beyond Services: Leveraging cutting-edge technologies from its headquarters and partnerships like AI, IoT, automation, and biometric authentication to enhance operational efficiency and ensure long-term sustainability.
2. New Brand Identity
The refreshed GFCS logo integrates Guardforce AI’s signature shield element, symbolizing reliability, innovation, and collaboration. The updated identity embodies GFCS’s evolution into a forward-thinking solutions provider, combining its legacy in cash logistics with a modernized, technology-driven outlook.
3. Future Vision
GFCS is committed to advancing AI-driven solutions, including its Smart Cash Solution and Smart Retail Solution, to meet the evolving demands of businesses in Thailand’s digital-first economy.
Through its Smart Cash Solution, GFCS introduces innovations like smart safes, automated reconciliation tools, and predictive cash flow analytics, helping banks, financial institutions and retails business optimize liquidity, enhance asset security, and improve operational efficiency. Leveraging technologies such as AI, IoT, real-time tracking, and biometric authentication, GFCS empowers retail clients with future-ready Smart Retail Solution that drive operational efficiency, sustainability, and competitiveness in a connected digital ecosystem.
GFCS will continue to deliver integrated solutions that bridge physical cash management and digital transformation, enabling businesses across industries to thrive in a rapidly evolving business landscape while supporting the group’s overall growth strategy.
Event Overview: GFCS Beyond Cash
The "GFCS Beyond Cash" event celebrated the company’s transformation with key stakeholders, including GFCS leadership, industry partners, and media representatives. Key moments included:
Service Showcase: Demonstrations of GFCS’s expanded offerings, including AI-driven Smart Cash Solution and Smart Retail Solution.
Leadership Speeches: Olivia Wang, Chairwoman and Chief Executive Officer of Guardforce AI Group, shared her vision for leveraging AI to transform client experiences and deliver measurable outcomes. Kelvin Chu, Managing Director of
GFCS Thailand, emphasized the company’s commitment to innovation and service
excellence in Thailand’s dynamic economy.
Celebratory Toast: GFCS leadership, Guardforce AI Group executives, team members, and clients united to raise their glasses, celebrating the brand’s transformation and marking the start of an exciting new chapter beyond cash.
Leadership Quotes
Olivia Wang, Chairwoman and Chief Executive Officer of Guardforce AI:
"For over 43 years, GFCS has been a trusted partner in protecting value and earning trust. Today’s rebranding is not just about a logo change; it’s about embracing transformation while honoring our legacy. At GFAI, we have implemented smart technologies, including robotics and AI-driven tools, to solve real-world challenges related to automation and operational efficiency. Our proven track record demonstrates our ability to integrate AI solutions that address complex business needs, delivering measurable outcomes and empowering our clients to thrive in a rapidly changing world. This journey represents our dedication to combining cutting-edge technology with human insight to create impactful solutions that foster innovation and long-term growth for our clients."
Kelvin Chu, Managing Director of GFCS:
"GFCS’s transformation into ‘Beyond Cash’ reflects our dedication to evolving alongside our clients. This is not a departure from our roots but an elevation of our service to the new heights. For over 43 years, we have built trust by ensuring resilience, security, and efficiency. By integrating advanced technologies and leveraging our strong relationships with banks, financial institutions, and retailers, we aim to deliver innovative solutions that drive operational efficiency, enhance security, and support sustainability in Thailand’s dynamic economy. Our clients are not only the foundation of our past and present but also the reason for our future. We thank you for your trust and partnership, and we look forward to continuing this journey together."